In Strategic Management James Craig and Robert Grant have achieved the impossible by providing a practical and easy-to-understand introduction to the topic. By clearly demonstrating the fundamental concepts, frameworks and ideas about strategic management that are necessary to guide the company, division or department to success, Strategic Management provides managers with their individual key to future success.Concise, yet broad in application, this book will show managers the role of strategy and strategy formulation, how to define goals and mission, how to analyze the key success factors in any organization, the role of international and global strategies, the problems of forecasting and the limitations of corporate planning, and current issues in contemporary strategic management.By careful use of examples from throughout the world the authors link concepts and frameworks with practicalities and the real business world. If you read only one book on the role of strategic management in today’s business – make sure it is this one.